Simon Damp
Simon Damp

Simon Damp

Sales Director Sales Geek West Lancashire Part Time Sales Director, Part Time Business Development Director, Sales Development Training, Sales Management, Sales Training, Sales Mentoring, In House Sales Training, Business Development, Customer Service Strategy, Customer Support, LinkedIn Training, Propsecting, Pipeline, Sales Process img Preston, UK

Have worked in both small and large scale CPG companies, and helped turn and pivot some leading brands.
Spent 15 years taking Gorilla Glue from £0 to £48m turnover business, and leading position in adhesives and skin care categories both in the UK and Europe
Now acting as a Fractional Sales Director for any SMEs that need help with sales. In terms of process, delivery, operations or back office support

  • Sales Geek Aug 2020 - Present . 1 years   2 months

    ales Geek provides strategic sales help and sales training to ambitious business and sales professionals who want to grow. Its simple, if you have ambitions to grow and you feel you are currently not achieving the most you can with what you have then Sales Geek is here to help. We can be your Sales Director and/or Your Sales Trainer.

    As well as your sales strategy we ensure you and your team have the right skill set, mind set and a winning team culture. Sales is as process driven as any other business function, there is a number of okay ways to do things and a few good ways but we specialise in finding the great way to do what you do and build a robust structure, processes, simple systems and high-performance culture in your business.

    If you are a business owner or sales professional who wants more from what you have or want to ensure your next round of investment is used in the most effective way then get in touch today.

  • Boardroom Advisors Jun 2021 - Present .   4 months

    Part-Time, Fractional & Interim CEOs, MDs, NEDs; real-world Advisors who have scaled businesses.

    We operate within the Scale-Up and SME marketplace servicing companies that ideally have between 10 and 100 staff and likely £0.5m - £50m turnover although we do mentor some smaller businesses. We work directly with the business owners as part of the Board team on a long-term, on-going basis. Typically, this takes the form of working within each business between half and one day a month, but it can be more or less.
    Our approach is to provide the highest quality Board Advisor skill set, with a strong emphasis on strategic and commercial skills, and to pro-actively engage with business owners to deliver terrific value.

    What type of work does Boardroom Advisors undertake?
    Our work covers all aspects of a Board Advisor role in a successful business. Our aim is to establish long-term involvement with a business, generating regular income streams, rather than work on projects. Engagements are extremely varied and dependent upon the business needs and the stage of development the company has reached. Some examples of work the client has as a “trigger” to dealing with us and we might undertake as part of our appointment as Advisor include:
    ➢ Strategy development
    ➢ Performance review
    ➢ Systems development
    ➢ Funding analysis
    ➢ Outsourcing and supplier analysis
    ➢ Pricing review
    ➢ Growth planning
    ➢ Staffing structure analysis
    ➢ Board salary reviews

  • Gorillla Glue Europe Limited 11 years   4 months

    As a Managing Director, I played the key role in the growth the company and product ranges to become market-leading adhesive, tape and skincare ranges in the UK and Europe. I have championed Gorilla Glue to become fully established and recognised as a major player in the DIY industry, with strong and established relationships with all major retailers. In addition to the commercial development of the Gorilla brand and business, I launched the O’Keeffe’s skincare brands throughout Europe. I have achieved consistent YOY growth >60%, increasing sales from £250,000 to over £40M with full responsibility for P&L, setting budgets and implementing a strategic business plan and brand strategy (including NPD rollout). Here, I managed and coordinated the strategic development of all key departments, with plans for future growth and development increasing the staff headcount to 60, as well as working with our US counterparts on NPD and acquisitions, liaising with the U marketing and operational functions. During my time here, I established the Marketing department, which was integral to the launches of key products, including the O’Keeffe’s brand throughout Europe and the Middle East, I also developed and built a sales team with additional account management responsibilities for small, independent retailers to wholesalers and national/pan-Global retailers. This included developing a new sales team specifically for the O'Keeffe's brand, resulting in becoming a market-leading skincare brand in the UK. Throughout my role, I established a European distribution centre, developing the Company from a sole distributor to a multi-channel route to the market model resulting in the deep distribution in both the DIY and Pharmacy industries.
    Within this key position, I was integral to establishing the Marketing Department and sourced/engineered a Distribution Network for the UK and Europe, ensuring excellent customer experience. I consistently increased sales by >50% since my tenure began, whilst also playing a key role as the point of contact for all national accounts. I championed the direct line management of a team/agents throughout the UK and Europe, whilst holding full P&L responsibility, as well as setting and achieving sales and profitability objectives. During my time here, I sourced and negotiated with key European Distributors and spearheaded the full-cycle of the launch of Gorilla Glue throughout Europe.

  • Sigma Kalon Retail Europe 1 years  

    Whilst working as a Commercial Business Manager, I was responsible for successfully managing and developing accounts with major retailers within the own label paint category, worth in excess of £25m. Overall responsible >2,000 SKUs.

  • Henkel Consumer Adhesives 1 years   5 months

    My role within Henkel Consumer Adhesives Ltd., saw me manage the business relationship of Focus DIY and ASDA Walmart (in the top 5 accounts within the Company), which were critical to the continued success and of Henkel Consumer Adhesives. I boasted responsibility of >400 SKUs operating in 8 categories, we were named Category Champion for 6 of these category’s at Focus DIY.

  • Executive MBA 2021
  • Msc Marketing 2001

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